How to put your school's good news in the media
Stories submitted to your local media are more likely to be used if they feature a strong element of local and human interest.
Angles and ideas for media stories and features can include:
Profiles: for example:
- An interview with the Headteacher on why you became involved with Count On;
- You wanted to get parents involved in maths homework?
- You wanted to launch a Maths Club or maths trail?
- You wanted to tackle boys underachievement in maths?
- You wanted to involve a local business in a maths project?
- what are the aims of your project or idea?
- who is involved, how does it work?
- what have been the gains so far?
- Other profile ideas could be:
- Talking to a Parents Family Numeracy Group;
- Welcoming the school's new Maths Co-ordinator;
- The PTA's fund raising for maths equipment;
- Parents success in a token collection scheme.
Photo-opportunities: for example:
- opening new facilities such as a new maths or computer room;
- purchase of new maths resources and equipment in classrooms or the school grounds;
- Family Maths Evenings;
- Parents having fun with their children learning practical maths;
- Parents and children following a maths trail in the school grounds or local park
- Class visit to museum, gallery or historical site highlighting a maths angle;
- Children following a maths trail around a musueum;
- Children studying the maths of the Greeks, Romans, Vikings, Elizabethans, Victorians;
- Children holding/studying historical maths artefacts;
- Children studying the "Golden Rectangle" in pictures in a local gallery
- VIP visits:
- Local MP "goes back to school" to do some maths;
- Local Mayor or Councillor congratulates Year 6 on SAT's results;
- Local dignatory or celebrity presents new computer or maths software to the school
- awards and other ceremonies:
- winners of the Maths Marathon Times Tables Competition;
- launch of the Chess Club/Board Games Club
Achievements and success stories: For example:
- The School's Maths Week;
- Tokens collected for redemption scheme;
- One year down the road with the National Numeracy Strategy;
- a first: eg; ability group setting of Year 6 children for Maths;
- child achieves Level 6 in KS2 SAT's;
A 'day-in-the-life' of a member of staff: For example:
- the maths special needs assistant or teaching assistant;
- this could include, for instance, their progress or training and how maths has made a difference to their quality of life/career.
A local radio phone-in: You may wish to appoint "an authority" on a subject who is prepared to talk to the press, radio or tv about a particular subject or area of the school. For example:
- an aspect of your involvement in Count On;
- the importance of improving numeracy skills for employment prospects;
- advice for parents on helping children with maths homework;
- how parents can improve their own numeracy by doing maths with their children;
- schools getting involved in business partnerships for Count On
Remember: make sure your parents, local agencies, businesses or other clients are happy to participate in your publicity if you intend to use case studies.